Sunwing Vacations saves you money on travel with vacation packages on All Inclusive vacations and vacation deals to Mexico, the Carribean, USA & Europe

Sunwing Vactions, in partnership with the Los Cabos Tourism board wanted to drive awareness for the brand and their Vacation Package services through an online contest. Up for grabs was a trip for two to Los Cabos and the RIU Santa Fe Hotel. Our activation for Sunwing and Los Cabos Tourism was:

  • Social media contest via custom built microsite splash page
  • Facebook advertising in order to amplify reach of the contest offer

The results of this 10 day campaign were:

  • Facebook advertising reached over 300,000 unique people with over 11,000 advert actions
  • 350 contest shares
  • 4,412 unique contest entries (over 90% opted in to be included in Sunwing email database)