Influencer marketing opens up a world of possibilities – it helps you reach a bigger audience, grow your brand awareness, boost sales and promote a positive brand reputation. You can carefully select who you want to be talking about your brand over social and what you want them to say. It’s an economic way to advertise and stand out from the crowd.
This week Instagram launched face filters in their camera, helping you make your boring selfies even more epic! It’s the latest in a run of copycat features that Instagram has launched, echoing Snapchat most characters.
So, you’ve taken the time to get a great shot, you’ve edited it to perfection, added a witty caption and posted it at the best possible time. People are liking it and sharing it – well done, you’ve nailed it. Right? Well, almost. Getting interactions on your post is only part of the challenge, you also want them to click through to your main page and like/follow it and maybe even take the next step and click through to your website.
The conference spanned over 3 days and was packed with talks from some of the biggest and best social media influencers, writers and speakers. There were so many opportunities to network and gain insights from other people just like us with after parties, discussion lunches and group dinners. Not to mention the beautiful backdrop of the conference with endless coastlines, palm trees and sunshine – a bit different to our icy surroundings in Calgary!
Last week Facebook rolled out Messenger Day– which might look a little familiar as it clones all of Snapchat’s key features. Most influencers seem to be saying that Snapchat needs to up its game or Facebook will take over, but when you ask around the office it seems that most people will be sticking to Snapchat for their quick photo sending and don’t even use Facebook’s Messenger app, let alone their rather inferior version of Snapchat.
It’s always a challenge knowing why types of content will work and which won’t, but if you do it right it can be so rewarding. We created a strategy around our client’s February promotion and our post went viral which was pretty exciting!
We recently read an inspiring article that pretty much summed up our own views on social media and hit the nail on the head when it comes to content sharing. So we thought we’d share a few things that we took away from it – to get you thinking about your own social media program!
It’s never long before a new platform or feature introduces advertising content to help build their revenue, so it’s no surprise that Facebook is expanding their video platform by introducing adverts that will play mid-roll.
2016 has definitely kept us on our toes in terms of social media with huge trends like Live Video, Stories and new ways to message. So, what will 2017 bring us? Maybe more of the same by taking what we already have to the next level with new advances in technology and algorithms that make the future of social media so unpredictable and exciting.