Influencer marketing opens up a world of possibilities – it helps you reach a bigger audience, grow your brand awareness, boost sales and promote a positive brand reputation. You can carefully select who you want to be talking about your brand over social and what you want them to say. It’s an economic way to advertise and stand out from the crowd.
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This week Instagram launched face filters in their camera, helping you make your boring selfies even more epic! It’s the latest in a run of copycat features that Instagram has launched, echoing Snapchat most characters.
So, you’ve taken the time to get a great shot, you’ve edited it to perfection, added a witty caption and posted it at the best possible time. People are liking it and sharing it – well done, you’ve nailed it. Right? Well, almost. Getting interactions on your post is only part of the challenge, you also want them to click through to your main page and like/follow it and maybe even take the next step and click through to your website.
The conference spanned over 3 days and was packed with talks from some of the biggest and best social media influencers, writers and speakers. There were so many opportunities to network and gain insights from other people just like us with after parties, discussion lunches and group dinners. Not to mention the beautiful backdrop of the conference with endless coastlines, palm trees and sunshine – a bit different to our icy surroundings in Calgary!
Last week Facebook rolled out Messenger Day– which might look a little familiar as it clones all of Snapchat’s key features. Most influencers seem to be saying that Snapchat needs to up its game or Facebook will take over, but when you ask around the office it seems that most people will be sticking to Snapchat for their quick photo sending and don’t even use Facebook’s Messenger app, let alone their rather inferior version of Snapchat.
It’s always a challenge knowing why types of content will work and which won’t, but if you do it right it can be so rewarding. We created a strategy around our client’s February promotion and our post went viral which was pretty exciting!
We recently read an inspiring article that pretty much summed up our own views on social media and hit the nail on the head when it comes to content sharing. So we thought we’d share a few things that we took away from it – to get you thinking about your own social media program!
It’s never long before a new platform or feature introduces advertising content to help build their revenue, so it’s no surprise that Facebook is expanding their video platform by introducing adverts that will play mid-roll.
2016 has definitely kept us on our toes in terms of social media with huge trends like Live Video, Stories and new ways to message. So, what will 2017 bring us? Maybe more of the same by taking what we already have to the next level with new advances in technology and algorithms that make the future of social media so unpredictable and exciting.
It wasn’t too long ago that Instagram released an update to allow Stories as a new way of sharing daily posts and they are going full steam ahead with another update just a few months later.
OnlinePresentz is a multi-service digital agency with a core focus on social media programs and solutions. We apply our knowledge of social media and digital best practices to help our Canadian and international clients conceive and execute effective and measurable social campaigns and programs to meet their business needs.
Our core service areas include:
- Social Media Strategy and Community Management
- Content Development
- Search Engine Optimization
- Digital Paid Advertising
- Website Design
If you are an eager, versatile, creative, and hands-on professional with diverse interactive-agency experience in community management, online advertising and analytics looking to further your career in consulting and marketing project management, then we’d love to talk to you about joining the OnlinePresentz team!
As a Client Account Manager, you will lead and coordinate digital programs to ensure that our partners’ goals, needs, and desires are absorbed and translated into well-executed output value. Under the guidance of the Director of Operations, you will serve as our counterpart of key client stakeholders in their marketing organizations through effective management of OnlinePresentz resources, scope, budget, timeline, and processes. You will bring state-of-the-art knowledge about current and emerging social media practices to the role, and be expected to constantly remain abreast of best practices and evolve to better serve the team and our clients.
Your key areas of responsibilities include:
1. Campaign Strategy Development
2. Social Media Content Planning
3. Social Media posting, response management and proactive engagement
4. Content Scheduling and Quality Control
5. Reporting and Analysis
6. Program Management
7. Client Care
Desired Skills & Experience
- A minimum of two years experience with social media marketing
- Demonstrated strong knowledge across a range of social media platforms and management tools
- Understanding of, or experience with other digital marketing practices such as SEO, Google Analytics, Digital Advertising, Web Design, Graphics Design
- Creative, organized, and excellent communication skills
- Ability to thrive in ambiguous situations and able take proactive action towards a solution
Preferences will be given to candidates with the following credentials:
- Demonstrated experience in leading a team
- A portfolio of social media writing and case studies of successful social media projects you have participated in actively
- Previous experience in consulting
- Active use of personal social media channels
Expected Start Date
Interested candidates should send their resume to firstname.lastname@example.org expressing interest in the position. The timeline we have set for contacting applicants for an interview is on or slightly after Thursday, Oct. 13th 2016.
When it comes to wanting growth or engagement for their Facebook pages, most business owners say they want both. Whilst having both is great, significant fan growth will always impact your engagement rates.
You know how the old saying goes, “Content is king!” Tad bit of a cliche these days and definitely a buzz term that may have exceeded it’s shelf life but while the phrase is a little worn out the simple fact remains… Without good content, building engaged communities online is going to be tough… Unless of course your name is Justin Bieber.
Gone are the days of only doing big ad buys and traditional methods of creating awareness. Today’s consumer is a living, breathing socialite that hungers for community and association. Social Media is the most effective ways to engage with these consumers, and encourage them to share their experiences.
Community is more than a tangible collection of people. It’s a feeling, a state of being, where the association within one delivers value to each person in the form of education, influence, inspiration, emotional appeal and desire.