So, you’ve taken the time to get a great shot, you’ve edited it to perfection, added a witty caption and posted it at the best possible time. People are liking it and sharing it – well done, you’ve nailed it. Right? Well, almost. Getting interactions on your post is only part of the challenge, you also want them to click through to your main page and like/follow it and maybe even take the next step and click through to your website.
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Last week Facebook rolled out Messenger Day– which might look a little familiar as it clones all of Snapchat’s key features. Most influencers seem to be saying that Snapchat needs to up its game or Facebook will take over, but when you ask around the office it seems that most people will be sticking to Snapchat for their quick photo sending and don’t even use Facebook’s Messenger app, let alone their rather inferior version of Snapchat.
It’s never long before a new platform or feature introduces advertising content to help build their revenue, so it’s no surprise that Facebook is expanding their video platform by introducing adverts that will play mid-roll.
It wasn’t too long ago that Instagram released an update to allow Stories as a new way of sharing daily posts and they are going full steam ahead with another update just a few months later.
Being Thankful, what a beautiful thing that is. It’s so much more than saying “thanks,” it’s an emotion which brings with it feelings of joy, happiness, admiration and states of reflection.
Gone are the days of only doing big ad buys and traditional methods of creating awareness. Today’s consumer is a living, breathing socialite that hungers for community and association. Social Media is the most effective ways to engage with these consumers, and encourage them to share their experiences.