The conference spanned over 3 days and was packed with talks from some of the biggest and best social media influencers, writers and speakers. There were so many opportunities to network and gain insights from other people just like us with after parties, discussion lunches and group dinners. Not to mention the beautiful backdrop of the conference with endless coastlines, palm trees and sunshine – a bit different to our icy surroundings in Calgary!
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You know how the old saying goes, “Content is king!” Tad bit of a cliche these days and definitely a buzz term that may have exceeded it’s shelf life but while the phrase is a little worn out the simple fact remains… Without good content, building engaged communities online is going to be tough… Unless of course your name is Justin Bieber.