Influencer Marketing 101

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Influencer Marketing 101

Influencer marketing opens up a world of possibilities – it helps you reach a bigger audience, grow your brand awareness, boost sales and promote a positive brand reputation. You can carefully select who you want to be talking about your brand over social and what you want them to say. It’s an economic way to advertise and stand out from the crowd.

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Instagram launches face filters

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Instagram launches face filters

This week Instagram launched face filters in their camera, helping you make your boring selfies even more epic! It’s the latest in a run of copycat features that Instagram has launched, echoing Snapchat most characters.

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Spring clean your social media

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Spring clean your social media

So, you’ve taken the time to get a great shot, you’ve edited it to perfection, added a witty caption and posted it at the best possible time. People are liking it and sharing it – well done, you’ve nailed it. Right? Well, almost. Getting interactions on your post is only part of the challenge, you also want them to click through to your main page and like/follow it and maybe even take the next step and click through to your website.

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Social Media Marketing World 2017!

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Social Media Marketing World 2017!

The conference spanned over 3 days and was packed with talks from some of the biggest and best social media influencers, writers and speakers. There were so many opportunities to network and gain insights from other people just like us with after parties, discussion lunches and group dinners. Not to mention the beautiful backdrop of the conference with endless coastlines, palm trees and sunshine – a bit different to our icy surroundings in Calgary!

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Messenger Day or the Highway

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Messenger Day or the Highway

Last week Facebook rolled out Messenger Day– which might look a little familiar as it clones all of Snapchat’s key features. Most influencers seem to be saying that Snapchat needs to up its game or Facebook will take over, but when you ask around the office it seems that most people will be sticking to Snapchat for their quick photo sending and don’t even use Facebook’s Messenger app, let alone their rather inferior version of Snapchat.

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Viral on wing Wednesdays

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Viral on wing Wednesdays

It’s always a challenge knowing why types of content will work and which won’t, but if you do it right it can be so rewarding. We created a strategy around our client’s February promotion and our post went viral which was pretty exciting!

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Think about your social media

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Think about your social media

We recently read an inspiring article that pretty much summed up our own views on social media and hit the nail on the head when it comes to content sharing. So we thought we’d share a few things that we took away from it – to get you thinking about your own social media program!

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What does social have in store for 2017?

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What does social have in store for 2017?

2016 has definitely kept us on our toes in terms of social media with huge trends like Live Video, Stories and new ways to message. So, what will 2017 bring us? Maybe more of the same by taking what we already have to the next level with new advances in technology and algorithms that make the future of social media so unpredictable and exciting.

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Mr Mikes rewards deeds well done this year

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Mr Mikes rewards deeds well done this year

During this holiday season we’d like to give a good shout out to one of our partners who is doing something important to promote community throughout the year. Nominate an outstanding community member who you think should be recognized and rewarded.

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Job Posting - Account Manager

Company Overview

OnlinePresentz is a multi-service digital agency with a core focus on social media programs and solutions. We apply our knowledge of social media and digital best practices to help our Canadian and international clients conceive and execute effective and measurable social campaigns and programs to meet their business needs. 

 

Our core service areas include:

  • Social Media Strategy and Community Management
  • Content Development
  • Search Engine Optimization
  • Digital Paid Advertising
  • Website Design

If you are an eager, versatile, creative, and hands-on professional with diverse interactive-agency experience in community management, online advertising and analytics looking to further your career in consulting and marketing project management, then we’d love to talk to you about joining the OnlinePresentz team! 

 

The Role

As a Client Account Manager, you will lead and coordinate digital programs to ensure that our partners’ goals, needs, and desires are absorbed and translated into well-executed output value. Under the guidance of the Director of Operations, you will serve as our counterpart of key client stakeholders in their marketing organizations through effective management of OnlinePresentz resources, scope, budget, timeline, and processes.  You will bring state-of-the-art knowledge about current and emerging social media practices to the role, and be expected to constantly remain abreast of best practices and evolve to better serve the team and our clients.

 

Your key areas of responsibilities include:

1.     Campaign Strategy Development

2.     Social Media Content Planning

3.    Social Media posting, response management and proactive engagement

4.     Content Scheduling and Quality Control

5.     Reporting and Analysis

6.     Program Management

7.     Client Care

 

Desired Skills & Experience

  • A minimum of two years experience with social media marketing
  • Demonstrated strong knowledge across a range of social media platforms and management tools
  • Understanding of, or experience with other digital marketing practices such as SEO, Google Analytics, Digital Advertising, Web Design, Graphics Design
  • Creative, organized, and excellent communication skills
  • Ability to thrive in ambiguous situations and able take proactive action towards a solution

 

Preferences will be given to candidates with the following credentials:

  • Demonstrated experience in leading a team
  • A portfolio of social media writing and case studies of successful social media projects you have participated in actively
  • Previous experience in consulting
  • Active use of personal social media channels

 

Expected Start Date

Immediate

 

Location

Calgary, AB

Interested candidates should send their resume to info@onlinepresentz.com expressing interest in the position. The timeline we have set for contacting applicants for an interview is on or slightly after Thursday, Oct. 13th 2016.

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Pinterest Video ads now available to marketers

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Pinterest Video ads now available to marketers

Pinterest dives into video advertising

By Alicja Gados

Pinterest users love video, and it shows with 60% growth in saved video over the previous year. Pinterest has about 100 million monthly users, and is now trying to turn that active user base into revenue. The company is trying to capitalize on the huge demand for video.  

Pinterest is relatively new to ads. They first introduced ads in 2014 in promoted pins.  Other services, like e-commerce capabilities have been added since then.

Promoted Video now available

As of last August (2016), advertisers in the US and in the UK can purchase video ads, a capability called promoted video. Video is important to advertisers, and Pinterest is leveraging on that fact to push it’s online advertising business. The capability is currently only available on mobile. These video ads will show up in users feed but will also appear in search results. The ads may also show up in different parts of the app over time, giving the video ad longevity. 

You'll be able to make a purchase from promoted videos on Pinterest. Image from Pinterest.com

You'll be able to make a purchase from promoted videos on Pinterest. Image from Pinterest.com

Video ads have already been aggressively pursued by other social media giants, including Facebook, Twitter, Snapchat, and also search engine Google.  Going in on the fun, Pinterest will be competing against all these giants for the customers’ attention, and for their dollar.  But Pinterest has a unique advantage over these advertisers: more Pinterest users come to the app to shop.  Not only that, but 75% of all content on the site is created by business. Users of Pinterest specifically visit the app to get ideas and inspiration for things they would like to purchase.  Inspiration for things such as exploring ideas for house projects, researching fashion and style trends, or places to visit on a vacation or trip.

Each ad is shown as a preview in their activity feed, and if a viewer wants to see the full length of the video, they just click on the ad.

Pinterest Users are there to shop

Pinterest is one of the better choices when it comes to video advertising.  Pinterest is very visual, and viewers are much more likely to make a purchase. A study done by Mary Meeker shows that 55% of users of Pinterest are there to shop, in contrast with just 12% on other social media networks. A poll taken by Pinterest users reveals that 70% of users are motivated to take action after viewing an ad, and they are more inclined to buy.

Pinterest users are unique in that they are there to shop, so it’s natural for Pinterest to try and make it easier for them to do that. With that, they don’t have to push marketers views on users so much as offering a call to action.

Video has already been available on Pinterest for some time now, but now, video is available as ads for the first time.  Video ads are added to a line up of ads already available, including buyable ‘pins’.  You can read more about buyable pins this article from a few months ago.

How Pinterest charges for video ads

Pinterest will charge for ads and for video impressions.  An impression is every time an ad is taken from it’s source, and counts whether or not the viewer clicked on the ad or not.  Each time an ad is fetched, it counts as an ad ‘impression.’  Pinterest allows marketers to feature buyable pins below the video at no extra charge. 

Video ads have a 5 minute limit, but people have a short attention spans for long video that on average doesn’t exceed 2 and a half minutes. So many ads are much shorter than this.  What’s more important is marketers really need to ‘hook’ their audience in the first minute. (Certainly tolerance for viewing length depends on how viewers connect with what they are watching, as shown by viewers watching hours of Netflix shows or sportscast.) But Pinterest says they would most likely adjust the length allowed.

The number of videos uploaded to Pinterest has grown in popularity over the last year. Popular video content includes beauty and hair tutorials, workouts, home improvement how-to, cooking videos and other home construction videos.  The projected ad spend for video is estimated to be about $12.8 billion USD in 2018, up 60% from 2015, which was $7.7 billion. 

How the ads will look

Pinterest ads will be much like Facebook and Twitter ads, which autoplay from start to finish. The ad will also appear as a preview in a users home feed, and sound can be activated by clicking on the ad.

BareMinerals has used the ads to showcase beauty products for purchase.  The ads run through the native video player from Pinterest and marketers can browse up to six product pins (buyable pins) below the video. For example, a marketer can showcase how to use a product or multiple products in a video, then post up to six buyable pins under the videos to allow the user to make a purchase.

Current video ads on Pinterest

The video ad capability was rolled out with 12 selected launch partners. Among companies advertising with ads on Pinterest include Purina, Universal Pictures, General Mills, Behr paint, kate spade new york and bareMinerals makeup.

General Mills tested the videos with their Old El Paso brand, revealed that prompted video ads were four times more memorable than ads not using video on Pinterest (Source: Forbes.com).  Old El Paso likes the fact that users come to Pinterest to check out cooking ideas or show recipes and have a high engagement rate.  Video helps the company capture these users and showcase their products, with great success.

Clients observed high completion rates in video ads, compared to non video ads, regardless of video length.   

Examples of ads

Pinterest promoted video: The Secret Life of Pets

Universal Pictures is using Pinterest ads to promote their latest movie, The Secret Life of Pets. Image from Vimeo.com

Universal Pictures is using Pinterest ads to promote their latest movie, The Secret Life of Pets. Image from Vimeo.com

Universal Pictures was also one of the initial launch partners for video ads, and use the capability to promote their latest movie, The Secret Life of Pets. You can watch the video here: https://vimeo.com/179129607

Pinterest promoted video: bareMinerals makeup

Pinterest video ad for bareMinerals makeup with buyable pins below shown. Image from YouTube.com

Pinterest video ad for bareMinerals makeup with buyable pins below shown. Image from YouTube.com

The video ads show how to use their products, and feature product buyable ‘pins’ below the video on products that are featured in the video. You can watch it here: https://youtu.be/k7-6B3erKEk

The current market valuation of Pinterest is $11 billion and the company generated $100 million in revenue in 2015.

Read more about Pinterest here.  

 

Sources and Further Reading

Pinterest.com  https://business.pinterest.com/en/blog/introducing-promoted-video

Fortune.com  fortune.com/2016/08/04/pinterest-video-focus/ 

Adweek.com  adweek.com/socialtimes/promoted-video-pinterest/643642

 

Forbes.com  forbes.com/sites/kathleenchaykowski/2016/08/17/pinterest-debuts-video-ads/#799c5a072b21

 

 

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